Sebastian Drake of the great hidden mic audio series, Master the Vibe, passed along this quote from the equally insighful author of The Art of Approaching, Joseph Mathews.  I believe this quote nicely sums up why men fear rejection so badly..

“Guys aren’t afraid of rejection. We get rejected all the time -we ask for a certain dish and a restaurant is out of it, and it’s no big deal. We ask a friend to come out to the movies and they’re not available and it doesn’t bother us. No, what we’re afraid of is JUDGEMENT - specifically judging ourselves. It’s not so much an attractive woman saying no to you that bothers most men - it’s having to look inside and re-assess who you are. Putting weight on your worth as a man based on how well a woman responds to you.”